‘Car insurance’ is the most popular search term within the insurance market, at 550,000 searches per month on average in the UK. Let’s analyse the top 10 websites and how they compare.
Prettylittlething purely stocks female clothing and has had a huge push with marketing recently. Boohoo has only just recently launched a male range, Missguided is female only, New Look has a limited male stock, Monsoon is female only – and then you have ASOS.
It’s about ranking for valuable keywords for the long term, on merit. You can play by ‘white hat’ rules lay down by Google, and aim to build this Authority and Trust naturally, over time, or you can choose to ignore the rules and go full time ‘black hat’.
Google sends out ‘bots’ that crawl websites. The bots read everything on a website and attempt to understand what the text, graphics, files and code all mean. Google then saves the information and can choose to display it later in search results for relevant queries. Through items such as XML sitemaps and robots.txt files, SEOs can help Google to find and crawl new and updated website pages as well as block the search engine from accessing private pages that should not be displayed publicly.
Good text, simple navigation structure, quality links. To be relevant and reputable takes time, effort and luck, just like anything else in the real world, and that is the way Google want it.
The Screaming Frog SEO Spider allows you to quickly crawl, analyse and audit a site from an onsite SEO perspective. It’s particularly good for analysing medium to large sites, where manually checking every page would be extremely labour intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.
Public Training Courses Regular training courses run globally for individuals across all digital topics including Search, Ecommerce, Email, Analytics and more. Custom Training Your team is not like any other. You’re addressing specific challenges and opportunities with a particular skill set. That’s where our bespoke, in-company digital training comes in. Elearning Econsultancy’s elearning modules offer a comprehensive and convenient introduction to core digital marketing and ecommerce skills when you or your team need to get up to speed quickly. Online Classroom The Econsultancy Online Classroom provides all the advantages of our face-to-face training, with the added benefit of a flexible, online format that allows you to learn wherever you are. Accessible now as an upgrade to the Econsultancy subscription. Digital Skills Index Lite Identify your knowledge gaps and compare yourself with your peers. Training Navigator Find the ideal training course for you. Featured Training Fast Track Digital Marketing Fast Track Digital Marketing – New York Programmatic View all Training Courses
No overt blogging, no great focus on Social Media, just excellent Digital Marketing that does not cost the earth Benedict is an five strong team who work out of a fun energetic office in Wimbledon. We have a low turnover of clients and a high success rate. We are an extremely helpful businesses that thrives on hard work and output works of the highest linguistic, design or code quality. We do not undertake PPC campaigns nor do we overtly advocate social media marketing or irrelevant blogging. We have the confidence, knowledge and support your SEO requires. See SEO services. All of our consultants have gone through rigorous training and actively participate in our research programmes each with their own individual field of excellence. One of the most important parts of our SEO company is research. We ‘research search’ and pass on the benefits of our analysis on to our clients. We are already known in the UK industry as the most progressive link building service provider.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing’s claim was that Google’s tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google’s motion to dismiss the complaint because SearchKing “failed to state a claim upon which relief may be granted.”
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
Things our SEO clients say Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises (not including the recent warehouse acquisition). Attacat undoubtedly played an important role in making that possible. Ian Lloyd, Director, Precious Little One Paid search is a huge part of our business and understanding the quality of the leads we are driving through this channel is key for us. The solution Attacat have provided is transforming how we view the data we collect. It is providing us with a more accurate reflection of the return on investment PPC provides and is steadily helping us improve lead quality across our campaigns. Chris Goldring, Director, Mahlatini They’ve kept the deadlines, they’ve kept the timing and they’ve really given us something we can take away and implement ourselves. So, thoroughly recommended. Helen Bray, Marketing Director, the Knowledge Transfer Network We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made. Alistair Lothian, Director, Len Lothian What an amazing transformation Attacat have made to my business. They have delivered as promised. Gill Barker, Owner, Bespoke Weekends Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with. Gillian Polley, Owner, Polley Garden Design As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about. Alex Edwards, Owner, Natural High Safaris As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company. Anonymous, Attendee, Edinburgh Chamber of Commerce “I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales. Ben Thorburn, Head of Marketing, Wilderness Scotland Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible. Ian Lloyd, Founder & Managing Director, Precious Little One Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can. Emma Ross, Marketing Administrator, Embrace Scotland/ASSC Attacat have been key to our growth, changing and adapting the campaign to maximise our sales. Anna White, Owner, ScotlandShop Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season Michael Bennet, Managing Director, Osprey Holidays, Ski Independence Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with! Jim Byiers, Managing Director, Gardens Galore Let’s talk
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
When it comes to a web page and positive ux, Google talks a lot about the functionality and utility of Helpful Supplementary Content – e.g. helpful navigation links for users (that are not, generally, MC or Ads).
The Promotion Fix is a new, exclusive biweekly column for The Drum contributed by Samuel Scott, director of marketing and communications for AI-powered log analysis software platform Logz.io and a marketing speaker on integrated traditional and digital marketing. Follow him on Twitter and Facebook. Scott is based out of Tel Aviv, Israel.
Google looks at the description but there is debate whether it uses the description tag to rank sites. I think they might be at some level, but again, a very weak signal. I certainly don’t know of an example that clearly shows a meta description helping a page rank.
In the jewellery sector, if you were to rank in first place for 100 keywords then the maximum traffic would equal 370,564 clicks. This market is now dominated by bricks and mortar stores as you would expect.
Google has a history of classifying your site as some type of entity, and whatever that is, you don’t want a low-quality label on it. Put there by algorithm or human. Manual evaluators might not directly impact your rankings, but any signal associated with Google marking your site as low-quality should probably be avoided.
It is clear to see that it nearly owns the entirety of the calculator space. However, there are significant gaps in informational content that could also add to Halifax’s purchase funnel. For example, Halifax should provide expert content on the processes for buy-to-let, help-to-buy and first-time-buyer guides. Doing this will eliminate the risk of having all its eggs in one basket with ‘mortgage calculator’ while providing expert content from a lender, which people reading up on the subject will trust.
We believe in transparency throughout our working relationship and we will inform you of activities perfomed, activities planned and any changes in your websites visibility on a monthly basis. You will also have access to our industry leading real-time tracking portal, which will provide you an with in-depth insight into your campaigns performance, whenever you need it, 24 hours-a-day, 365 days a year.
James Perrott, Strategy Director at Stickyeyes Hi Michal, Thanks for your kind words. Answers to your questions: 1. Estimated click through rates on average monthly search volume 2. You’re correct, Adwords. We also have a proprietary tool that allows us to pull accurate figures. 3. It’s the same method as the answer to your first question, but for the entire keyword set. 4. Keyword research found the top 100 searched for terms in each industry. 20 days ago
Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with. Gillian Polley, Owner, Polley Garden Design